The Growth Coach is a Great Fit for Medium-sized Markets

The Growth Coach Franchise Blog

The Growth Coach is a Great Fit for Medium-sized Markets

Wherever there are businesses, there is a market for The Growth Coach

Business owners and managers in small- and medium-sized suburban communities like Libertyville, IL (pop. 20,405) and Albany, NY (pop. 98,111) face many of the same challenges of executives in Manhattan or Los Angeles. The Growth Coach franchise answers the untapped demand for business coaching in markets that are typically being overlooked by one-on-one coaching services.

The Growth Coach franchise works in smaller cities because of the unique group coaching model. Clients take part in coaching sessions as part of a cohort of other business owners, managers and team leaders. Because coaching is delivered in a group setting, it’s more affordable to the clients – and there are other benefits, too, as The Growth Coach Brand President Ray Fabik explains.

Two men talk over coffee about their business assets and goals

“When a Growth Coach puts together a new coaching group, they are assembling business owners and managers from diverse backgrounds and industries, but all of the clients face similar challenges,” Ray says. “They also have different perspectives on those challenges, and that means they are able to provide a friendly ear, advice and accountability. A good Growth Coach cohort becomes almost like a board of directors for the participants, and they come to trust one another.”

The Growth Coach is an industry-leading business coaching franchise, established in more than 150 markets in the United States and abroad. Our business coaching system eliminates the barriers that prevent smaller operations from gaining the benefits of coaching — our proprietary coaching system is delivered in a group setting where owners, managers and salespeople meet quarterly to work through our effective management, sales and interpersonal coaching programs. Since our founding in 1992, our coaches have helped thousands of small business owners achieve their personal and professional goals. Now in the midst of one of our biggest expansions ever, The Growth Coach franchise is looking for entrepreneurs and business leaders in a host of smaller cities and suburban business centers. Here are just a few points to consider.

The Growth Coach scales faster than one-on-one coaching franchises

Business coaching is a valuable service, but for too many of the nation’s 28 million small- and medium-sized businesses, it’s a service that’s too expensive. The Growth Coach changes this with our unique, group coaching model that brings diverse groups of business leaders together at a more affordable price.

“Group coaching is the secret of The Growth Coach business model,” Ray explains. “Not only does it make coaching more affordable, opening up the door to hundreds of smaller businesses that otherwise wouldn’t be able to take advantage of coaching, but it also means the franchisee can make more money and faster than a traditional, individual coaching model.”

With more clients served and more potential clients available, The Growth Coach franchise overcomes the single greatest limiting factor deterring expansion of traditional coaching services: the coach’s time. More clients served in less time means bigger potential revenues and faster scaling of your Growth Coach territory.

Small businesses benefit from coaching too

Since the beginning of business coaching, the value has been apparent to participants and the companies that pay for the service. However, the service has been cost-prohibitive, and even though smaller businesses would benefit even more from the types of help coaches provide, they couldn’t afford it.

Group coaching helps open the door to these small- and medium-sized businesses – some 28 million in the U.S. These are the businesses that can benefit the most from coaching, because frequently owners are managers and sales team leaders and human resource directors.

“I can’t tell you how many times I’ve met a small business owner who knows they could benefit from coaching but thinks they can’t afford it,” Ray says. “They know they’re spending more times managing the business than growing the business, and before long, the business is managing them. The business stagnates, their personal lives and families suffer, and they’re left with a sense of helplessness. The Growth Coach makes the help they need available at a price they can afford.”

The Growth Coach franchise has perfected programs for business owners and senior management, sales team leaders and employees at almost every level of an organization. Best of all, because the owners and managers see the benefits first-hand, they sign on for additional programs or bring more employees to The Growth Coach.

“It’s not uncommon for a Growth Coach client to work through three or four of our two-year programs – that’s a client for six, eight years or more,” Ray says. “Then, when they get finished, they turn around and start again because they know there are other areas where they can improve. Clients become clients and remain clients for many years.”

The Growth Coach franchise owner becomes an integral part of the client’s business and life coaching decisions and helps transform businesses in their community. As their clients see the benefits, they refer more clients to their Growth Coach business coach, and your business continues to grow.

Ready to bring The Growth Coach business coaching franchise to your community?

With the total investment to launch a franchise beginning at just $55,125, our business coaching franchise is a low-cost investment opportunity with potential for high returns. The business coaching industry is booming, and The Growth Coach offers a quick ramp-up to allow for a potentially faster return on investment. Apply to become the next Growth Coach today, or download our free Franchise Information Report.