A business coaching franchise is vital in all economies – good or bad
Navigating uncertain economic times is a minefield of potential disasters for small business owners, managers and the sales teams that drive revenues. The Growth Coach business coaching franchise owners provide stakeholders with the tools and skills needed to hone their instincts. That way, they can avoid growing too quickly ahead of an economic downturn and make sure to maximize opportunities for growth and expansion when the economy is strong.
It’s no secret that economists are bullish on the economy these days — except on the days when they’re not. It seems we can’t go a week without hearing about this index setting that record, or that stock reaching an important threshold, only to turn around the next week and hear dire predictions about leading economic indicators. That’s where The Growth Coach business coach comes in — and that’s also one of the reasons why our business coaching franchise is virtually immune to economic turmoil.
“From an economic standpoint, The Growth Coach is economy-proof,” says Ray Fabik, Brand President. “Some people think that when business gets tough and the economy turns down, businesses cut expenses by eliminating things like coaching. But in reality, that’s when business owners need to be getting coaching. They need to be strategic in their decisions, and The Growth Coach helps them avoid mistakes.”
IBIS World, a leading business analysis and research firm, confirms this assessment. During the economic downturn of the early 2000s, coaching declined — but that decline was less than the rest of the economy. More importantly, coaching rebounded at a much stronger clip than the rest of the economy and erased all its losses within 24 months of the end of the Great Recession.
The Growth Coach business coaching franchise founder Dan Murphy notes that the Great Recession provided room for innovation within the brand, as well. Business owners looked to their Growth Coaches for guidance and help with one vital area of the business.
“Throughout the Great Recession, our owners asked us to do sales coaching,” Dan says. The company researched best practices, developed new coaching products and programs, and distributed materials quickly. The results were staggering — and permanent. “Now, sales coaching is a very vibrant part of our business.”
By responding to the needs of the clients in the moment, The Growth Coach becomes an integral part of the client’s success strategy. This leads to a long-term relationship between The Growth Coach and the business owner.
“What we do is ongoing,” Dan says. “We have ongoing relationships with clients that last for years. Long-term relationships equal long-term revenue streams. That’s what I love about this business. It’s not transactional. It’s relational.”
Growth Coach clients come to rely on the advice, guidance and relationships they’ve forged through the services they seek. Continue reading to learn more about the diversity of services we provide clients.