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Meet Growth Coach Steve Larson: Working to Live

How The Growth Coach helped an overwhelmed ad executive achieve the work-life balance he wanted

Steve Larson was an overworked executive VP of an advertising agency when a conversation with a business mentor transformed his life. Almost immediately, Steve saw a tremendous business potential, as well.

“We all get inundated, overwhelmed, and life becomes about business,” Steve says. “Business is supposed to be a part of your life. Too often, our priorities are off base and we need to understand the critical pillars that help maintain balance in life and work.”

Since our founding in 1992, our coaches have helped thousands of small business owners achieve their personal and professional goals. The Growth Coach is an industry-leading business coaching franchise, established in more than 150 markets in the United States and abroad.

Our business coaching system eliminates the barriers preventing smaller operations from reaping the benefits of coaching. Our proprietary coaching system is delivered in a group setting where owners, managers, and salespeople meet quarterly to work through our effective management, sales and interpersonal coaching programs.

Steve had considered becoming a client of Growth Coach, but soon he found himself envisioning becoming a Growth Coach. In 2009, that’s just what he did, when he opened The Growth Coach of Sioux Falls, SD. Since then, he’s seen the benefits of business and sales coaching in his own life, and the lives of his clients, as well.

“The Growth Coach process does something for everyone, something that we all need to do,” Steve says. “It makes us sit down, focus, slow down, understand where we currently are in life, and then get clarity in life, and then figure out where we actually want to go, make a road map, and get us to there.”

The rewards of owning a Growth Coach go far beyond the money you put in the bank. As Steve tells it, you’re helping people accomplish something they couldn’t accomplish on their own.

“It’s an opportunity to make a positive impact in the lives of other people. That may sound overused, but that’s why I got into this to begin with,” Steve says.

Then, when an accident almost ended Steve’s life, the importance of balancing life and work came into stark focus. “It made me aware that life is really too short,” Steve says. “Climbing a mountain, we can never see the top. We have to have a better way to define success and how we get there.”

That’s what The Growth Coach helps business owners, managers and sales teams accomplish — a better definition of success. For Steve, The Growth Coach is as much about following his passions as it is about making money.

“If you have a passion — the key word is passion — to help people get clarity on their journey, then The Growth Coach is a great tool and a great process to do that,” Steve says.

He cautions that The Growth Coach is not a “quick fix” program. It’s a long-term strategy to produce results. “If you can hold people accountable, introduce them to the proper paths to however they define success, then you should become a Growth Coach,” he adds. “The positive effects that you will have are unending. If you follow your passion, success will follow you.”

Ready to bring The Growth Coach business coaching franchise to your community?

With the total investment to launch a franchise beginning at just $55,125, our business coaching franchise is a low-cost investment opportunity with potential for high returns. The business coaching industry is booming, and The Growth Coach offers a quick ramp-up to allow for a potentially faster return on investment. Apply to become the next Growth Coach today, or download our free Franchise Information Report.