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Bruce Rushton Launches The Growth Coach in Northern Delaware

The Growth Coach of Northern Delaware brings business and sales coaching to Wilmington, Newark, Bear, Middletown, Townsend, Smyrna, Delaware City, New Castle and the surrounding areas.

For the last 19 years, Bruce Rushton’s career has been about helping others succeed. Whether he was working directly with sales teams increasing their sales effectiveness or training new independent representatives to build strong businesses, he’s been focused on sales coaching and professional development. Now he’s looking forward to using that experience to make a difference throughout his community with his new business and sales coaching company, The Growth Coach of Northern Delaware.

The Growth Coach is the largest provider of affordable group coaching workshops in the nation. Coaches also offer one-on-one coaching for sales professionals, managers, management teams, self-employed professionals and more through a wide variety of programs. The Growth Coach’s three proprietary, industry-leading series – the Foundational Series, Fundamental Series and Fast Forward Series – help business leaders build more successful businesses and more balanced lives. The Growth Coach of Northern Delaware serves Wilmington, Newark, Bear, Middletown, Townsend, Smyrna, Delaware City, New Castle and the surrounding areas.

Rushton has a BS and an MBA in Business Administration from Ohio Dominican University. From 1999 to 2011, he worked for the Mac Tools division of Stanley Black & Decker as a Project Manager, Senior Field Trainer, and Vendor Manager. In 2011, he joined DuPont Pioneer as the Sales Training and Development Manager before being promoted to the dual role of Sales Effectiveness Manager and member of the North Atlantic Commercial Unit Leadership Team. In those roles, he became an expert in business leadership, strategic planning, sales coaching, training and development, territory management, and sales and marketing execution.

“Owning my own business has always been a goal of mine. As I began to evaluate the type of business I wanted, I thought about the things that I’ve enjoyed throughout my career; coaching, training, and helping business owners become more effective and successful. My passion for it started at Mac Tools, when I realized that, while a lot of the independent sales representatives had technical knowledge, they didn’t all have the business skills and acumen they needed to be successful. Just like any small business owner who starts as a technician, they needed specific training and support to learn how to operate and grow the business. Although my career took me through different roles, I have always had a passion for coaching and training so, when I found The Growth Coach, I realized it was a natural fit,” Rushton said.

As a Growth Coach, Rushton is certified in The Strategic Mindset coaching process, which adheres to the standards, practices, and policies that the International Coaching Federation has set forth in their Code of Professional Standards and Ethics. The company’s landmark Strategic Mindset Process is so effective that it comes with a money-back guarantee.

“I think a lot of business owners and company leaders have what I call the Wake Up and Go To Work Syndrome. There’s just so much to do in the business that they basically clock in and fill their hours with work and, because they are so busy all the time, they don’t take time to focus on strategic planning or business development,” Rushton said. “The Growth Coach system encourages people to take a step back and look at the business holistically. I’m looking forward to helping my clients see the big picture so they can make adjustments to be more successful.”

The Growth Coach, founded in Cincinnati, Ohio, sold its first franchise in 2003, but its leaders have a successful 20-year track record of helping business leaders find success and balance. Today the business and sales coaching franchise is in more than 100 markets worldwide. The Growth Coach was included in Bond’s “Top 100 Franchises” and recognized in Entrepreneur Magazine’s “Franchise 500” and “Best of the Best,” in USA Today and has been featured on FOX, CBS and NBC.

For more information about how The Growth Coach of Northern Delaware, call (302) 317-9057, email or visit


The Growth Coach was founded in Cincinnati in 2003 and is the only pure business and sales coaching franchise aimed at driving success while balancing the lives of business owners, managers, sales people, self-employed professionals and executives across a wide spectrum of businesses and industries. The Growth Coach specializes in group workshops and individual coaching with the goal of helping clients gain greater focus and leverage to work less, earn more and enjoy more fulfilling lives. The Growth Coach is active in more than 100 markets in the United States and abroad and is -always looking to expand domestically and internationally. For more information visit