Whether you already own a coaching business or are interested in starting one, understanding how best to market your business is essential to your success. Marketing can often be overwhelming and even intimidating for those who do not know the basics. However, an established franchise system can provide the guidance and training you need and can often help reduce the daily marketing workload. Here are some tips to get you started.
Since business coaching is all about building trust and relationships, having a well-planned organic marketing strategy can prove to be incredibly effective for growing your brand.
Organic marketing describes any type of unpaid marketing or advertising that naturally directs traffic toward your business over time. This can range from posting comments and articles on social platforms like LinkedIn or Facebook Groups, to showing up (or logging on) to relevant networking events like Chamber of Commerce meetings, or simply word-of-mouth recommendations. Undeniably, organic marketing is found to be one of the most effective forms of business promotion, with studies finding that 70–80 percent of consumers focus on organic search results over targeted ads.
The Growth Coach provides its franchise owners with a local website connected to the main Growth Coach website. In addition to creating local websites for franchise owners, the brand marketing team also makes updates and manages technical Search Engine Optimization. The Growth Coach also partners with digital agencies to provide additional local business listings management that promotes every franchise owner's business and increases their local search rankings.
Search engine optimization (SEO), helps to establish a clear and defined online presence, which is essential to helping prospective clients find you. There are many levels to this, from basic keyword optimization to backend website development. It is very easy to get intimidated when it comes to learning techniques for SEO, but don’t panic. With resources readily available – from the support of the Growth Coach home office team members to basic online tutorials – the best thing to do for SEO is to pick a path that you feel comfortable with and work to master it.
With billions of online searches conducted every day, the better your SEO, the clearer your business’s search terms become, and the more traffic that will be directed toward your website and your business. The Growth coach provides franchise owners with a professionally developed and managed website along with SEO support, giving franchise owner’s a head start in maximizing their presence through a variety of search engines.
In the current business environment, establishing and maintaining a strong online presence is essential to how we are known, both personally and professionally. Social media gives you the opportunity to introduce yourself to a curious audience and engage with prospective clients on a regular basis.
With a surplus of social media platforms at your fingertips, it’s easy to get overwhelmed by the number of options. LinkedIn is likely to be the most useful social media platform for a business coach because it is where professionally minded people gather. You will want to engage with your followers and post informative content on a regular basis. Depending on the scope of your business and your targeted audience, you should choose your outreach objectives wisely so that you identify the most effective tactics to successfully market your business.
When you choose to franchise with The Growth Coach, you will receive social media guidelines, templates, suggested content and best practices as you execute this essential marketing tactic. The marketing support team will create location specific Facebook Business Pages and post regularly to those pages on the franchise owner’s behalf. The same support can be provided with LinkedIn as well.
DON’T JUST TELL, SHOW
Since you are in the business of helping other businesses, one of the best ways to attract new clients is by showing them your value. Creating write-ups and case-studies of the work you’ve done is an effective way to do this. You should write articles that can easily be featured on your website and potentially be shared through your social platforms as organic (or even paid) content. This will help to establish you as an expert in your field.
By taking the time to build out these types of case-studies, you will be creating exposure that has the potential for massive returns.
As a team-building brand, it is important that you provide prospective customers with examples of the efficacy of your system. For established companies, this should come in the form of client testimonials. For newer ventures, offering up an honest history to showcase your experience and level of expertise will help provide credibility and increase interest in you. Consumers are looking for authenticity and you can provide it in these ways.
However, this kind of authenticity and openness can sometimes lead to inaccurate or unfair information about your company being shared online. It is important to constantly monitor your online reputation using basic search tools like Google. You should also consider using one of the many reputation management tools on the market, which are available at a discounted rate to all Growth Coach franchise owners.
The reputation of your business means everything, and you will have to take steps to protect it as you boost your marketing efforts.
If you are part of a franchise network, be sure to take advantage of opportunities to connect with the home office team and fellow franchise owners. This support system is invaluable when it comes to learning how to navigate marketing your business.
There are many benefits to be derived from comparing notes with your network. The coaching market is vast and varied, so it is likely that you have valuable tips and advice to offer each other based on your unique experiences. Remember: you’re in the business of empowering your clients, so why shouldn’t that also apply to your peers? If their weaknesses are your strengths, and vice versa, a mutually beneficial relationship can improve results for everyone. At The Growth Coach, we believe in sharing best practices and referral sources through regular collaboration sessions.
FRANCHISE WITH GROWTH COACH
If you’re ready to grow in the business coaching industry, then having a conversation with The Growth Coach may be the best next step to consider. With a dedicated team of experts and fellow franchise owners who are equally committed to your success, this could be the way for you to explore the value of what you can offer and to understand what types of resources may be available for you as you move forward in your business coaching career.
By joining an established franchising system, you will have access to all the support you will need to achieve your marketing goals. We can help guide you through each step and we will be there to assist you as your business grows.