A Coaches Coach
A Conversation with Brad Schneider
Spending the first 20 years of his professional career working in Human Resources, strategic change, and workforce development, Brad Schneider has been a Growth Coach franchise owner for more than six years. Serving as an external consultant and in two different human resources leadership positions, Brad says, “I have seen it all and done it all from a leadership and workforce development standpoint.”
As The Growth Coach of Central Ohio-North, Brad not only helps his own clients to maximize their resources, earn greater success with their business and find better balance in their life, he also helps to train and mentor new and existing Growth Coach franchise owners. We had the opportunity to talk with Brad recently about his experiences with The Growth Coach, how he sees himself and his business impacting the greater community, and his words of advice for those who may be considering franchise ownership.
What made you decide to become a franchise owner for The Growth Coach?
In terms of my corporate career, whether it was formally or informally, I was always the person my colleagues came to for help to make career decisions, navigate office politics, provide leadership training, and engage in executive coaching. So when I decided to become a business coach, I knew that I didn't just want to be a training advisor. Rather I wanted to do true business coaching like The Growth Coach franchise provides. I was looking for an opportunity that had a combination of product and services that also complimented my personal strengths, allowing me to facilitate real change with business owners and their organizations.
Tell us about your role working with new owners and existing franchisees.
After starting my own franchise, I began to extend my impact inside the overall brand by helping with new owner training. I was running Coaching Circles and sharing A Day in the Life of a Franchise Owner training with new franchise owners, which allowed me to share best practices and growth opportunities across the network of franchisees. The opportunity to become even more involved in this aspect of The Growth Coach came up in August, which further allows me to guide other coaches through their own business ownership, provide extended services, and formalize training within the brand.
My primary role is to ensure that our operations team is doing everything that we can to help new franchise owners get off to a great start to grow and evolve their business. So what does that look like? I have individual relationships with many coaches, whom I coach and mentor one-on-one. As a brand, we also have group programs that mirror the coaching programs that we use for our clients, including Coaching Circles, Motivational Mondays, and Marketing Masteries. We continually provide best practices, support and motivation to our coaches to help them to deliver value in their community through their Growth Coach franchise.
What do you find to be the most rewarding thing about being a franchise owner of The Growth Coach?
The most rewarding part of being a Growth Coach business owner is having both a direct and indirect positive impact on my community. Through my coaching, I help strengthen individual business owners and their businesses, which in turn allows them to offer products and services that further strengthen the entire community.
I used to be an HR guy who would buy products like mine. I used to talk to vendors who would tell me about how their products could help me even if they were not an exact fit, would require me to sacrifice something I thought I needed, or take on something extra beyond what I needed. The cool thing about The Growth Coach is what we do is specifically tailored to our clients - it is not a one size fits all solution. For true change to happen, it has to be change that is adopted and embraced wholeheartedly by the entire organization. That is hard to do when you are using someone else’s script.
What are the advantages of The Growth Coach franchise ownership versus starting your own business coaching business?
The primary advantage is that you don’t have to spend all day trying to sell your services and then spend all night developing programs to deliver to your clients the next day. With The Growth Coach, we have a framework and product set that allows us to truly pull things off of the shelf that will provide exactly the value that our clients need.
Any words of advice for someone considering franchise ownership with The Growth Coach?
The first thing is to consider how ready you are to become a business developer? Coaching is awesome and can be rewarding, but to be successful you really need a business development mindset. At the core of this is a commitment to being involved and active in the community, and working to add value to the community through your coaching.
What you need to know to start a franchise business?
Through my personal experience with franchise ownership, as well as from my clients who are franchise owners, it is common to underestimate how long and how much time it takes to develop the business. Whether you are responsible for business development or you have a staff, it has to be top priority for your business. Oftentimes people join a franchise and expect the franchise to produce all of the new business opportunities. In reality, with the vast majority of franchises, the growth comes from the hustle and effort that business owners and business development staff are making to create connections in the community .
Aree you ready to join Entrepreneur’s #1 ranked Business Coaching Franchise? Owning a Growth Coach franchise has never been easier and you can be up and running in just a few months. Check out our 8 Steps to Owning a Growth Coach Franchise, and contact us to get started.